If you're looking for a smooth, sweet and easy-to-drink whisky, you've found it. Classic Bourbon was carefully developed by sixth-generation distiller Bill Samuels Sr. to be just that. Still made to his unique recipe, this full-flavored bourbon is subtly woody with flavors of vanilla, caramel and fruit. It's easy to drink neat, and can pull its weight in a cocktail. Mix it with ginger ale and lime for an effortless long drink. This one literally changed the way we think about bourbon, all because one man changed the way he thought about making it. Bill Samuels, Sr. wanted a whisky he would enjoy drinking. Never bitter or sharp, This is made with soft red winter wheat, instead of rye, for a one-of-a-kind, full-flavored bourbon that's approachably smooth. To ensure consistency, we still rotate every barrel by hand and age our bourbon to taste, not time. Just like Bill would have wanted. Once it's ready it's bottled at 90 proof, hand-dipped in our signature red wax. Just think of it as our seal of approval. Alcohol by volume: 45%

If you're looking for a smooth, sweet and easy-to-drink whisky, you've found it. Classic Bourbon was carefully developed by sixth-generation distiller Bill Samuels Sr. to be just that. Still made to his unique recipe, this full-flavored bourbon is subtly woody with flavors of vanilla, caramel and fruit. It's easy to drink neat, and can pull its weight in a cocktail. Mix it with ginger ale and lime for an effortless long drink. This one literally changed the way we think about bourbon, all because one man changed the way he thought about making it. Bill Samuels, Sr. wanted a whisky he would enjoy drinking. Never bitter or sharp, This is made with soft red winter wheat, instead of rye, for a one-of-a-kind, full-flavored bourbon that's approachably smooth. To ensure consistency, we still rotate every barrel by hand and age our bourbon to taste, not time. Just like Bill would have wanted. Once it's ready it's bottled at 90 proof, hand-dipped in our signature red wax. Just think of it as our seal of approval. Alcohol by volume: 45%