First Watch (Pembroke)

Picked for you

• Million Dollar Bacon

  Four slices of our signature hardwood smoked bacon baked with brown sugar, black pepper, cayenne and a maple syrup drizzle.

  $6.31

   • 

  530 Cal.

• The Trifecta

  Two fresh cage-free eggs any style with either a light and airy Belgian waffle or a multigrain pancake. Plus your choice of meat.

  $12.98

   • 

  660 - 930 Cal.

• Hardwood Smoked Bacon

  Thick cut, naturally smoked bacon with a traditional cure

  $5.74

   • 

  160 Cal.

• The Traditional

  Two fresh cage-free eggs any style with meat. Served with whole grain artisan toast, all natural preserves, and fresh seasoned potatoes. Please visit our sides category to add additional eggs or meat.

  $12.64

   • 

  1030 - 1350 Cal.

• Morning Meditation

  Orange, lemon, turmeric, organic ginger, agave nectar and beet.

  $5.16

   • 

  140 Cal.

Fresh Juice Bar

• Watermelon Wake-Up

  Watermelon, pineapple, lime and mint.

  $5.16

   • 

  120 Cal.

• Morning Meditation

  Orange, lemon, turmeric, organic ginger, agave nectar and beet.

  $5.16

   • 

  140 Cal.

• Kale Tonic

  Kale, Fuji apple, cucumber and lemon.

  $5.16

   • 

  130 Cal.

The Healthier Side

• Avocado Toast

  Our thick-cut whole grain toast topped with fresh smashed avocado, EVOO, lemon and Maldon sea salt. Served with two cage-free basted eggs

  $12.52

   • 

  630 Cal.

• Healthy Turkey

  Egg white omelet with turkey, house-roasted onions, tomatoes, spinach and Feta. Served with dry whole grain artisan toast and all-natural house preserves.

  $12.18

   • 

  540 Cal.

• AM Superfoods Bowl

  Coconut milk chia seed pudding topped with fresh bananas, berries, blackberry preserves, and house made granola. Served with whole grain artisan toast topped with almond butter and Maldon sea salt.

  $10.91

   • 

  990 Cal.

• Sunrise Granola Bowl

  Non-fat vanilla Greek yogurt layered with fresh, seasonal fruit, nuts and our housemade granola. Served with a blueberry muffin.

  $10.68

   • 

  950 - 1090 Cal.

• Tri-Athlete

  Egg white omelet with house- roasted Crimini mushrooms, onions, tomatoes and green chilies. Served with housemade pico de gallo, dry whole grain artisan toast, all-natural house preserves and fresh fruit.

  $11.49

   • 

  520 Cal.

• Power Wrap

  Egg whites, turkey, spinach, house-roasted Crimini mushrooms and Mozzarella in a sun-dried tomato-basil tortilla. Served with fresh fruit and a side of housemade pico de gallo.

  $11.03

   • 

  610 Cal.

Classic Favorites

• The Traditional

  Two fresh cage-free eggs any style with meat. Served with whole grain artisan toast, all natural preserves, and fresh seasoned potatoes. Please visit our sides category to add additional eggs or meat.

  $12.64

   • 

  1030 - 1350 Cal.

• The Trifecta

  Two fresh cage-free eggs any style with either a light and airy Belgian waffle or a multigrain pancake. Plus your choice of meat.

  $12.98

   • 

  660 - 930 Cal.

From the Griddle

Served with a side of syrup (200 Cal).

• Multigrain Pancake

  We've gotta warn you: these beauties are beyond big - they're humongous! Choose your stackage accordingly from: Plain, Blueberry, Chocolate Chip, Banana Granola Crunch, Carrot Cake & Pecan.

  $6.31

   • 

  520 - 670 Cal.

• Two Multigrain Pancakes

  We've gotta warn you: these beauties are beyond big - they're humongous! Choose your stackage accordingly from: Plain, Blueberry, Chocolate Chip, Banana Granola Crunch, Carrot Cake & Pecan.

  $8.38

   • 

  1050 - 1340 Cal.

• Lemon Ricotta Pancakes

  We add fresh, whipped ricotta cheese to our multigrain batter. Served as a “mid-stack” of two pancakes topped with marinated berries, creamy lemon curd and powdered cinnamon sugar.

  $11.49

   • 

  1030 Cal.

• Belgian Waffle

  Our light and airy waffle with a side of warm berry compote.

  $10.68

   • 

  430 Cal.

• French Toast

  Custard-dipped, thick-cut brioche bread topped with whipped butter and powdered cinnamon sugar.

  $11.49

   • 

  650 Cal.

• Floridian French Toast

  Thick-cut brioche with wheat germ and powdered cinnamon sugar, covered with fresh banana, kiwi and seasonal berries. Served with a side of blueberry compote.

  $12.06

   • 

  840 Cal.

Egg-Sclusives

• Chickichanga

  Whipped eggs with spicy all-natural chicken breast, chorizo sausage, green chilies, cheddar and Monterey Jack, onions, and avocado rolled in a flour tortilla. Topped with vera cruz sauce and sour cream. Served with fresh fruit and fresh seasoned potatoes.

  $13.21

   • 

  1310 Cal.

• Elevated Egg Sandwich

  Fresh, over easy cage-free egg with bacon, Gruyere cheese, fresh smashed avocado, mayo, and lemon dressed arugula on a brioche bun. Served with fresh seasoned potatoes.

  $12.64

   • 

  1070 Cal.

• Farm Stand Breakfast Tacos

  Three wheat-corn tortillas with scrambled eggs, Cajun chicken, chorizo, Cheddar and Monterey Jack cheeses. Topped with fresh avocado and housemade pico de gallo. Served with seasoned black beans.

  $12.41

   • 

  970 Cal.

• Biscuits & Turkey Sausage Gravy with Eggs

  Freshly baked biscuits with savory turkey sausage gravy. Served with two cage-free eggs any style and fresh, seasoned potatoes.

  $12.41

   • 

  960 Cal.

• Farmhouse Hash

  Two cage-free eggs any style atop fresh seasoned potatoes, bacon, avocado, house roasted onions and tomatoes, cheddar, and Monterey Jack. Served with whole grain artisan toast.

  $13.79

   • 

  1400 Cal.

• Parma Skillet Hash

  Two cage-free eggs any style atop seasoned potatoes, Italian sausage, house-roasted Crimini mushrooms, onions and tomatoes with melted Parmesan, Mozzarella and fresh herbs. Served with whole grain artisan toast with all-natural preserves.

  $13.79

   • 

  1450 Cal.

• Market Hash

  Two cage-free eggs any style a top fresh seasoned potatoes, house roasted crimini mushrooms, zucchini, shallots, red peppers, baby spinach, melted mozzarella, and herbed goat cheese. Served with whole grain artisan toast.

  $13.56

   • 

  1310 Cal.

Omelets & Frittatas

Served with whole grain artisan toast with all-natural house preserves (360 Cal).

• Bacado Omelet

  Bacon, avocado, and Monterey Jack. Topped with sour cream and served with a side of housemade pico de gallo.

  $12.98

   • 

  740 Cal.

• Ham & Gruyere

  Smoked ham, Gruyere cheese and fresh herbs.

  $12.29

   • 

  610 Cal.

• Chile Chorizo

  Avocado, green chilies, roasted onions, Cheddar and Monterey Jack. Topped with all-natural sour cream and served with a side of housemade pico de gallo.

  $12.41

   • 

  730 Cal.

• Morning Market Veg

  House-roasted zucchini, Crimini mushrooms, shallots, kale and tomatoes with Goat cheese and fresh herbs.

  $12.29

   • 

  500 Cal.

• Inspired Italian

  Sausage, house- roasted tomatoes and red peppers with fresh herbs, Mozzarella and Parmesan.

  $12.29

   • 

  780 Cal.

• The Works Omelet

  Ham, bacon, sausage, house-roasted crimini mushrooms, onions, and tomatoes with cheddar and Monterey Jack. Topped with all natural sour cream.

  $13.21

   • 

  730 Cal.

• Frittata Rustica

  A classic Italian-style omelet with kale, house-roasted Crimini mushrooms, onions and tomatoes topped with Mozzarella and Parmesan cheese. Served with ciabatta toast and lemon dressed organic mixed greens.

  $12.52

   • 

  720 Cal.

• Smoked Salmon & Roasted Vegetable Frittata

  A classic frittata with Wild Alaska Smoked Sockeye Salmon*, house-roasted shallots and tomatoes topped with Parmesan cheese, a chive cream drizzle and fresh herbs. Served with ciabatta toast and lemon dressed organic mixed greens.

  $13.56

   • 

  670 Cal.

Power Bowls

Power Bowls are gluten-free.

• Power Breakfast Quinoa Bowl

  Protein-packed quinoa, Italian sausage, house-roasted Crimini mushrooms and tomatoes, kale, Parmesan and EV00. Topped with two basted cage-free eggs.

  $11.95

   • 

  860 Cal.

• Pesto Chicken Quinoa Bowl

  Protein-packed quinoa mixed with kale, shredded carrots and house-roasted tomatoes topped with grilled all-natural lemon chicken breast, basil pesto sauce, feta crumbles and fresh herbs.

  $11.95

   • 

  650 Cal.

Salads

Served with artisan ciabatta toast (80 Cal).

• Superfood Kale Salad

  Vitamin-rich kale and organic mixed greens with housemade maple-roasted carrots, warm all-natural chicken breast, dried cranberries, slivered almonds and shredded Parmesan cheese tossed in our refreshing maple-lemon vinaigrette.

  $11.83

   • 

  830 Cal.

• Chicken Avocado Chop Salad

  Chopped romaine and arugula, all-natural chicken breast, avocado, tomatoes, corn, black beans, Feta cheese and crispy tortilla chips with a citrus chipotle dressing.

  $11.95

   • 

  790 Cal.

• Cobb Salad

  Organic mixed greens, bacon, turkey breast, egg, tomatoes, avocado and Bleu cheese crumbles with ranch dressing.

  $11.95

   • 

  690 Cal.

• Sweet Honey Pecan Salad

  Organic mixed greens, romaine, all-natural chicken breast, bacon, toasted pecans, avocado, tomatoes and carrots with Cheddar and Monterey Jack. Drizzled with warm honey Dijon dressing.

  $11.49

   • 

  860 Cal.

Sandwiches

Sandwiches served with lemon dressed organic mixed greens (70 Cal) or a bowl of hot tomato soup (150 Cal).

• Monterey Club Sandwich

  Turkey, bacon, avocado, organic mixed greens, tomato, Monterey Jack, and mayo on sourdough.

  $11.83

   • 

  1000 Cal.

• BLTE

  The classic BLT plus two over-hard cage-free eggs, Monterey Jack and mayo on artisan whole grain.

  $11.49

   • 

  1110 Cal.

• Baja Turkey Burger

  A lean white-meat turkey patty with avocado, organic mixed greens, housemade pico de gallo, mayo and Horseradish Havarti on a brioche bun.

  $11.26

   • 

  810 Cal.

• Market Veggie Sandwich

  House-roasted Crimini mushrooms, zucchini and spinach with basil pesto, mayo and Mozzarella cheese on grilled artisan whole grain.

  $10.91

   • 

  770 Cal.

• Roast Beef & Havarti Sandwich

  Roast beef, Horseradish Havarti, house-roasted onions and tomato with lemon dressed arugula on grilled Parmesan-crusted sourdough, Horseradish sauce on the side.

  $11.83

   • 

  1000 Cal.

• Ham & Gruyere Melt

  Smoked ham, tomato, and melty gruyere cheese with dijonnaise on grilled artisan brioche.

  $11.26

   • 

  870 Cal.

• Veggie Burger

  A seasoned all-natural patty of brown rice, Peppadew peppers, onions, carrots and mushrooms. Served on a brioche bun with fresh smashed avocado, organic mixed greens, tomato, red onion and a side of Dijonnaise.

  $11.26

   • 

  610 Cal.

• Chicken Salad Melt

  All-natural white-meat chicken salad made with apples, raisins and celery served open-faced on grilled artisan whole grain. Topped with tomato and melted Monterey Jack.

  $11.49

   • 

  580 Cal.

Beverages

• Project Sunrise Coffee

  Bring our award winning Project Sunrise coffee to your home or office. Project Sunrise supports the female farmers in Huila, Columbia.

  $3.44

   • 

  0 Cal.

• Project Sunrise Coffee (Decaf)

  Bring our award winning Project Sunrise coffee to your home or office. Project Sunrise supports the female farmers in Huila, Columbia.

  $3.44

   • 

  0 Cal.

• Cold Brew Coffee

  Made with 100% Organic Aztec coffee beans.

  $4.59

   • 

  0 Cal.

• Iced Coffee

  Creamy, sweet, cold and refreshing.

  $3.44

   • 

  160 Cal.

• Fresh Brewed Iced Tea

  Unsweetened.

  $3.44

• Hot Chocolate

  $3.78

   • 

  160 Cal.

• Milk

  $3.78

   • 

  190 Cal.

• Fountain Beverage

  $3.78

   • 

  0 - 110 Cal.

• 100% Cold Squeezed Orange Juice

  $4.24

   • 

  210 Cal.

• Grapefruit Juice

  $4.01

   • 

  190 Cal.

• Apple Juice

  $4.01

   • 

  210 Cal.

• Project Sunrise Coffee Tote (96 oz)

  Bring our award winning Project Sunrise coffee to your home or office with our new 96 oz. coffee tote. Serves 10-12. Project Sunrise supports the female farmers in Huila, Columbia.

  $22.99

   • 

  30 Cal.

Sides

• Bob's Red Mill Grits

  Buttered.

  $2.86

   • 

  180 Cal.

• Bob's Red Mill Cheese Grits

  Cheesy and delicious.

  $3.09

   • 

  180 Cal.

• Fresh Seasoned Potatoes

  Fresh, seasoned potatoes seared on the griddle with a hint of onion

  $3.78

   • 

  340 Cal.

• Fresh Seasonal Fruit

  Cut in-house every day, a mix of the freshest fruits of the season

  $4.59

   • 

  190 Cal.

• Biscuits & Gravy

  $5.74

   • 

  420 Cal.

• English Muffin

  $2.17

   • 

  330 Cal.

• UDI's Gluten Free Toast

  $2.29

   • 

  200 Cal.

• Blueberry Muffin

  $2.86

   • 

  460 Cal.

• Million Dollar Bacon

  Four slices of our signature hardwood smoked bacon baked with brown sugar, black pepper, cayenne and a maple syrup drizzle.

  $6.31

   • 

  530 Cal.

• Hardwood Smoked Bacon

  Thick cut, naturally smoked bacon with a traditional cure

  $5.74

   • 

  160 Cal.

• Smoked Ham

  Fresh-cut, naturally slow smoked with no fillers or artificial flavors

  $4.47

   • 

  160 Cal.

• Pork Sausage

  Premium breakfast sausage made with the highest quality pork and a unique blend of all-natural spices

  $4.47

   • 

  460 Cal.

• Chicken Apple Sausage

  All-natural and certified gluten free, savory chicken sausage, full of fresh market flavors including apples, tarragon, garlic and onion with a touch of coriander

  $4.47

   • 

  180 Cal.

• Turkey Sausage

  Four links - no antibiotics ever

  $4.47

   • 

  220 Cal.

• Lemon Dressed Organic Mixed Greens

  $3.21

   • 

  70 Cal.

• Bowl of Tomato Basil Soup

  $5.16

   • 

  130 Cal.

• Side of Sliced Avocado

  $2.29

   • 

  110 Cal.

• Side of 2 Eggs

  XL, cage-free shell eggs harvested from the happiest hens around

  $4.35

   • 

  190 Cal.

• Grab N Go GF Marshmallow Treat

  Gooey marshmallow cream, crispy rice puffs and mini marshmallows, with a hint of caramel and sea salt. Certified gluten free & individually wrapped.

  $3.44

   • 

  250 Cal.

• Grab N Go GF Brownie

  Honduran chocolate, cage-free eggs, gluten-free flour, sustainable chocolates and ingredients free of GMOs and artificial additives. Certified gluten free & individually wrapped.

  $3.44

   • 

  340 Cal.

• Grab N Go Salted Caramel Cookie

  All natural toffee and milky white chocolate chunks, alongside crisp pretzels bites and sea salt. Topped with pretzel salt and golden demerara sugar. Free of GMO’s, additives and artificial colors. Individually wrapped.

  $3.44

   • 

  350 Cal.

Families, Groups & Grocery

• The "Good Morning" Pack (for two)

  The perfect breakfast for two! Six fresh cage-free scrambled eggs, six slices of hardwood smoked bacon, fresh fruit, potatoes and whole grain artisan toast with all natural preserves.

  $22.99

   • 

  2040 Cal.

• The "Good Morning" Pack (for four)

  The perfect breakfast for four! Twelve fresh cage-free scrambled eggs, twelve slices of hardwood smoked bacon, fresh fruit, potatoes and whole grain artisan toast with all natural preserves.

  $40.24

   • 

  4070 Cal.

• Project Sunrise Coffee Tote (96 oz)

  Bring our award winning Project Sunrise coffee to your home or office with our new 96 oz. coffee tote. Serves 10-12. Project Sunrise supports the female farmers in Huila, Columbia.

  $22.99

   • 

  30 Cal.

• Loaf of Seed’licious Bread

  One loaf of our signature thick-cut whole grain artisan bread. It’s great for homemade Avocado Toast!

  $8.05

• House-made Granola

  12 oz bag of our house-made granola. Check out our cookbook for great recipes that include our fresh granola!

  $5.74

• Project Sunrise Retail Coffee

  12 oz bag of our Project Sunrise ground coffee. Buy a bag to support our female growers in Huila, Colombia!

  $9.19

• First Watch Cookbook

  A collection of more than 70 of our favorite recipes. Make your go-to First Watch brunch at home, or gift this to your favorite First Watch fan!

  $27.54